Looking to position itself as a viable sports car powerhouse, Lotus is reportedly seeking the services of the retired Bob Lutz and Tom Purves to help with the five-year turnaround, according to an Automotive News report.
Lutz, the 78-year-old product guru was last seen in action May 1, the day he retired (again) from General Motors. After 47 years of service at BMW, Chrysler, Ford, and GM, the Zurich-born former exec fondly remembered as Maximum Bob may be back to his old ways with Lotus, although a formal offer hasn’t been extended yet, according to the AN report.
In addition to the potential Lutz return, Lotus is reputedly looking to add the services of retired BMW and Rolls-Royce executive Tom Purves. After retiring in March, the 61-year-old could be working alongside Lutz if all goes to plan.
“The goal is to make a contribution to projects of the future — improving the quality, the product offerings and the operations of the company,” said Purves. “It’s exciting, and there is no question it is a great brand and has a good future.”
Last week, Lotus unveiled plans to become a full-fledged luxury sports car maker, signaling what it calls the “dawn of a new era.” Moving away from founder and Formula 1 maestro Colin Chapman’s simplicity ideals, Lotus is set to reveal a new model at the upcoming Paris auto show.
Source: Automotive News (Subscription required)