Lots of Luxury for Little Money: 2013 Buick Encore Starting at $24,950

Buick has just announced the base price for its all-new 2013 Encore crossover. According to the automaker, its baby crossover will sticker for just $24,950, including destination.

That $24,950 price makes the Encore the second-cheapest model in the Buick lineup, slotting in just beneath the $23,965 Verano. Standard features on the Encore include upmarket niceties like active noise cancellation, a rearview camera, 18-inch alloy wheels, and a seven-inch touchscreen with the IntelliLink infotainment system. There is only one powertrain option for the 2013 Encore: a 140-hp 1.4-liter turbo-four mated to a six-speed automatic; front-wheel drive is standard, while all-wheel drive is a $1500 option. All-wheel-drive models have yet to get an EPA rating, but front-wheel-drive variants achieve 25/33 mpg city/highway.

The Encore will come in four flavors when it goes on sale in the beginning of next year: the base Encore, the Convenience Group, the Leather Group, and the Premium Group. The Convenience Group adds just five pieces of equipment for an additional $810: foglights, a 120-volt outlet, an auto-dimming rearview mirror, remote start, and dual-zone climate control. The Leather Group adds onto the Convenience Group with driver seat memory, a power passenger seat, leather-trimmed upholstery, heated front seats, and a heated steering wheel; it retails for $27,460 (an additional $2510 over the base price).

The $28,940 top-spec Encore Premium Group includes all of the equipment from the lower trims and a seven-speaker Bose audio system, rain-sensing windshield wipers, Forward Collision Alert with Lane Departure Warning, a cargo net, and a cargo-area mat. All-wheel drive is available on all models; other standalone options include, a $795 navigation system, a sunroof for $800, and $995 18-inch chrome clad wheels. The Bose audio system from the Premium Group can be added to any lower-trim Encore for $595. Tick every box possible, and a loaded Encore will set you back just $31,530.

Thanks to its diminutive footprint – the Encore is just 165.8 inches long – the Encore doesn’t have any direct competitors in the U.S. market. However, with the exception of height, the newest Buick is within an inch in every direction of the Audi A3. The Buick may be taller than the Audi, but it comes in under the German hatchback in price: the A3 starts at $28,165 (with destination) and rises quickly from there. Although slightly smaller and slightly less premium than the Encore, Mini’s Countryman undercuts the Buick’s price by $1250 when equipped with an automatic, starting at $23,700 including destination. A slightly larger option is the Volkswagen Tiguan: it starts at $23,820, but runs at least $25,535 with an automatic transmission.

Source: Buick

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