Lexus’ newest hybrid — the CT 200h –is comingrelatively quickly to a dealer near you, the automaker announced today. Those interested in what the brand calls the “first dedicated hybrid in the premium compact segment” can expect it to arrive in early 2011. It’ll make another showing at this month’s New York auto show.
Officials revealed they’ll focus their marketing campaign at energetic, young, and of course, tech-savvy buyers who have a more than a few bucks burning in their bank accounts. An interactive short film giving a “fully immersive” test drive is the first of many attention-grabbing schemes.
There’s been no word on pricing just yet, but expect more information to arrive in the coming months.