Lexus hopes its new CT200h compact hybrid will resonate with youthful buyers. To help market the car to a younger crowd, the automaker decided to craft a film dubbed “Dark Ride.”
We’ve yet to see the entire piece, but from the teaser, it appears someone is trying to steal Toyota’s hybrid technology (probably not Mazda, as they’re paying for it). You, along with driver Tony — played by Boondock Saints star Norman Reedus — must keep the CT200h and its hybrid technology. Apparently, you’ll call the shots that help keep the car out of the hands of the bad guys, while Tony uses the Lexus to avoid capture. We’re not sure if the baddies get the car or not, but if they happen to be young, wouldn’t Lexus want them to have a CT200h anyway?
If this piques your interest, you can watch the entire film on Lexus’ Web site —www.lexusdarkride.com — come May 13. Until then, you can watch the trailer on the same Web site.