Jaguar Launches Free Maintenance Program for all 2011 Vehicles

If you’re in the market for a Jaguar, you may want to wait and spring for a 2011 model. The English automaker is launching a new complimentary scheduled maintenance program that will be included with the purchase or lease of a 2011 Jaguar.

The free maintenance is part of the Jaguar Platinum Coverage program, the automaker’s more marketable name for its new-vehicle warranty. Additional program perks include 24/7 roadside assistance and no-cost replacement of wear-and-tear parts including brake pads, brake rotors, brake fluid, and wiper blade inserts. The warranty is good for five years or 50,000 miles, whichever occurs first.

Jaguar marketing and sales vice president Richard Beattie says the free upkeep is “game changing” for the brand, and could even be the “deal closer” for potential customers. The five-year program term adds another year of manufacturer coverage from Jaguar’s current warranty for four years/50,000 miles.

“This will dramatically improve people’s perception of the brand,” said Beattie. “Getting customers into our cars is a real goal. If they don’t want to shop for Jaguar because they feel servicing is too expensive, we have wiped that concern out completely.”

Next month, Jaguar will release its 2011 XJ flagship sedan upon the masses, fresh with new sheetmetal and revised looks. The 2011 XF midsize sedan and XK coupe will go on sale in June.

Source: Automotive News (Subscription required)

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