The entry-level luxury segment is about to experience a boom of activity. The 2015 Audi A3 sedan, Mercedes CLA, and BMW 320i are already here or on the way, and Infiniti will soon compete on price with…the G37 sedan. The automaker has revealed that the G37 sedan will continue to be produced and sold alongside the new Q50, at least for a short time.
Before that happens, however, we’re expecting a price drop of at least a few thousand dollars, since the 2013 G37 actually has an MSRP that’s slightly higher than that of the Q50. The move is more tactical than demand-driven, providing Infiniti a price point to compete with the other lower-priced offerings on the market. The company is said to have a smaller, less expensive front-drive car potentially called the Q30 in development, but it’s too far off to rush to market. We’ve also seen reports on the possibility of a QX30 entry-level premium crossover arriving to the U.S. market. Previously, Infiniti offered a de-contented G25 model to catch buyers who couldn’t afford the higher-performance G37 model.
Audi and Mercedes have built cars specifically to play at this price point while, perhaps as a temporary measure, Infiniti is taking an existing model and finding ways to pull down its base price. Infiniti hasn’t announced an official price for its entry-level fighter, but we expect the car to be aimed at the less-powerful 2013 BMW 320i, which has a $33,475 base price.
So the 2013 G37 sedan will, for a short time, continue to use Infiniti’s old nomenclature alongside the Q50. As for the G37 two-doors, the coupe and convertible enter the 2014 model year renamed the Q60; a redesigned Q60 should arrive in the 2015 model year. The 2014 Infiniti Q50 goes on sale in August.
Christian Seabaugh contributed to this report.