In Gear: 40 Years of the Pirelli Calendar

Do beautiful women sell tires? We don’t know. But beautiful women have been a feature of the Pirelli calendar for the past forty years. Starting in 1964, the Pirelli tire company has produced a limited run of high-quality calendars featuring some of the world’s most beautiful women, shot by the most famous names in photography. Herb Ritts, Annie Liebovitz, and Norman Parkinson are among those who’ve trained their lenses on Cindy Crawford, Naomi Campbell, and Christy Turlington, to name but a few. The resulting images are equally erotic and artistic, raising the Pirelli calendar to a level far above typical pinup fare. As a result, the calendars are highly prized, all the more so because they can’t be purchased. (They’re sent to corporate clients and VIPs.) Pirelli calendars have sold on eBay for more than $200, but now you can have all the images for $85 in one 544-page hardbound book, The Pirelli Calendar: The Complete Works, 40 Years. Buy one to keep and one to cut up for wall hangings.

<img src="http://enthusiastnetwork.s3.amazonaws.com/uploads/sites/11/2004/11/ingear_1_200.jpg" alt="Harri Peccinotti, 1968
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<img src="http://enthusiastnetwork.s3.amazonaws.com/uploads/sites/11/2004/11/ingear_2_200.jpg" alt="Herb Ritts, 1999
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<img src="http://enthusiastnetwork.s3.amazonaws.com/uploads/sites/11/2004/11/ingear_3_200.jpg" alt="Richard Avedon, 1997
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<img src="http://enthusiastnetwork.s3.amazonaws.com/uploads/sites/11/2004/11/ingear_4_200.jpg" alt="Norman Parkinson, 1985
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