This is the second time Hyundai has partnered with an outside company for a SEMA-fied Veloster–there’s already an ARK Performance rally model headed to the show. This time, Hyundai teamed up with the people at the Universal Technical Institute, the American automotive repair school, and media company PM Lifestyle to create the special Veloster, and will put the PM Lifestyle Veloster on display at the Special Equipment Manufacturers Association show in Las Vegas in November.
The car will get a slew of modifications that should turn the already wacky Veloster into a true show car. PM Lifestyle will be in charge of the performance modifications, fitting go-fast items like a performance intake and exhaust, a performance clutch, a full coilover suspension system, and 18-inch wheels with Continental ContiExtremeContact tires. Capping it all off will be a little bit of throttle in a bottle–a Nitrous Express Piranha system. Total output of the engine should increase to about 163 horsepower.
Inside, the car will get some equally serious kit to match the underhood modifications: the Veloster will wear upgraded leather seats (in the strangely named color Peanut Butter), and a full Kicker audio system, with a 400-watt amplifier, 10-inch subwoofer, door speakers, and a Panasonic Toughbook to control it all. But wait, there’s more: PM Lifestyle will fit the Veloster with a carbon fiber hood by Seibon, a full body kit, and top it all off with a bright blue BASF paint job.
Once SEMA is over, the Veloster will hit the road: Hyundai says the car will tour for three years with UTI, traveling to autocross events and school demonstrations as a recruitment tool.