Spurred mostly by record sales of the Sorento CUV, Kia experienced a staggering 41.4-percent increase in sales figures over the same period last year. Overall sales rose from 35,419 in July 2010 to 45,504 this past month.
Sales of the Optima continued to climb at a staggering rate: Kia sold more than three times the number of Optimas last month than in July 2010; year-to-date, the Optima has experienced a 148-percent increase in sales. Further up the range, sales of the Sorento CUV have increased 28.5 percent year-over-year, from 9,010 to 13,262.
Elsewhere, sales of the Rio have dropped 70.5 percent to 1,011 as Kia readies a new 2012 model. Its other smaller car offerings, the Forte and Soul, both increased in sales: the Forte increased 9.8 percent to 7,560 and the Soul increased 26.3 percent to 10,131.
Over at Hyundai, figures were broadly similar: the marque celebrated a 10.1 percent increase in sales to 59,561 deliveries.
Hyundai’s biggest winners in July were the Accent compact car and Genesis sport sedan. The Accent increased its numbers 75.2 percent, selling 6,938 examples in July; the Genesis increased 52.3 percent to 3,517 sales.
While numbers generally increased across the board, there were a couple of outliers: the Elantra decreased nearly 17 percent in July to 15,181 sales and the Tucson CUV decreased by 5.9 percent to 3,479 sales. The Azera’s sales also decreased by 33.9 percent, but some of that can be attributed to the Azera’s impending refresh, which will bow at the Los Angeles Auto show later this year.
Source: Hyundai, Kia