It was only a matter of time: after years of Hyundai showing crazy and cool concepts on the floor at the Specialty Equipment Market Association show, the Korean manufacturer decided to go ahead and put one into production. Even less surprising is the car model in question: the funky, three-door Veloster.
The final production car is called the Veloster Re:Mix, named after the Re:Mix Lab national tour of artists, fashion designers, and trendy parties sponsored by Hyundai in an attempt to burnish its street cred with twentysomethings. Keen observers will recognize Re:Mix Lab as the experiment that led to the use of more dubstep music in Hyundai videos and advertisements (for better or worse).
The Veloster Re:Mix is, as with most self-respecting SEMA show car-cum-production models, festooned with faster-looking body pieces, a louder sound system, and no real performance hop-ups. The Re:Mix has a full body kit including lower front fascia (with fog lights), side skirts, and a rear diffuser. Further up the rear end the Re:Mix has LED taillights and a special Re:Mix badge on the decklid. The whole car gets an exclusive shade of sprint gray on the outside, and buyers can add a funky “disco” digital-look vinyl package to the doors and hood. The wheels are specially designed for the Re:Mix and 18-inches in diameter; buyers can spec the car with the Veloster Turbo’s Michelin Pilot Super Sports for extra grip.
On the inside, there are swathes of leather on the steering wheel and shift knob, and there are LED ambient lights scattered throughout the cabin. The floor-mats wear a special Re:Mix logo, and keyless entry and ignition are standard. As you’d expect from a car named after a music tour, the Veloster Re:Mix has a booming sound system–a 450-watt unit with eight speakers, one eight-inch subwoofer, and AM/FM/SiriusXM/Bluetooth/USB/CD/Auxiliary input connectivity.
All told, the Veloster Re:Mix starts at $20,675 with a 1.6-liter I-4 engine and a six-speed manual, and $21,925 for a 1.6 with a six-speed dual-clutch transmission (all prices include destination), $2450 more than their respective base models. Lead-footed SEMA fans, we’re sorry: the Re:Mix edition Veloster isn’t available in turbocharged guise. Still, the tarted-up Veloster will be available on dealer lots by Christmas.