Hyundai and Kia Set New January Records, Thanks to Sonata and Optima

The celebration for Kia and Hyundai’s sales records isn’t over. Last month marked the highest January sales total ever for the Korean automakers. Kia is reporting an increase of 27.8 percent for a total of 35,517 units sold and Hyundai is reporting an increase of 15 percent overall and an increase of 19 percent retail for a total of 42,694 units sold. The midsize Optima and Sonata family sedans led the way.

Kia – Up 27.8 Percent, 35,517 Units Sold

Kia sales continue to skyrocket. January marked the 17th consecutive month of record breaking sales. Last month, the Korean automaker beat January 2011 sales by 27.8 percent – an increase of 7728 units. The U.S.-built Optima took over as the sales leader with 8814 units sold (an increase of a whopping 4995 units) last month. The Soul was right behind it with 8091 sold (compared to January 2011 with only 5345 units sold). Rio sales climbed from 963 units sold January 2011 to 2596 for January 2012 – no doubt because of its redesign. Even the aging Sedona minivan’s sales were up 376 units to 1442.

The Sorento SUV slipped from its spot as sales leader, however; selling 794 units less than it did last January, now at to 7322 units. Forte sales were down 913 units and Sportage sales were down 189 units for a total of 4417 and 2835 units, respectively.

Hyundai – Up 15 Percent, 42,694 Units Sold

Hyundai sold more cars last month than it ever has during the month of January. Overall sales were up 15 percent, but retail sales were up 19 percent. Sonata led the way with 14,489 sold (up 1228 units). Elantra comes in second place for Hyundai with an increase of 13 percent over last year with 10,900 units sold. Combined Genesis and Equus sales were up 27 percent from last year with a total of 2291 and 292 units sold, respectively. Hyundai sold 1693 Velosters last month.

Santa Fe sales increased from 4415 January 2011 to 4818 last month. Both the Tucson and Veracruz CUVs were up with 3116 and 736 sold, respectively. Accent sales were up nearly 100 units to 4341. Only the Azera was down with only 18 units sold compared to 156 sold last January, though sales of the all-new Azera are expected to start in the first quarter of 2012.

Source: Kia, Hyundai

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2012 Hyundai Sonata

2012 Hyundai Sonata

MSRP $20,795 GLS (Auto) Sedan

0-60 MPH:

8.2 SECS


24 City / 35 Hwy

Safety (IIHS):

Best Pick