Honda is launching the Civic “Study Break” promotion, which includes the chance to win a 2012 Civic Si coupe. The campaign is aimed at college students, though anyone can enter the contest by visiting the Honda Civic Facebook page.
Once there, visitors can find a link to enter the contest, which ends on May 31. The lucky winner will be announced shortly after. The rest of you who want your own Civic will, unfortunately, have to tack it on to your student debt (or beg mommy and daddy?).
The “Study Break” tour also includes visits to a handful of west coast college campuses where Honda will give students a chance to check out and learn more about the Civic. The tour starts on April 21 at the Arizona State University campus and will make its way through the University of Arizona (April 28), University of Southern California (May 3), University of California, Los Angeles (May 5), Stanford University (May 10), and University of California, Berkeley (May 12).
The 2012 Honda Civic is due to launch this spring with updated sheet metal that is more evolutionary than revolutionary. The biggest news is the fuel-sipping HF model that should be good for 41 mpg on the highway, sure to be a hit in eco-conscious Berkeley. Also big news is the new engine for the performance-oriented Civic Si — a 2.4-liter four banger from the larger, heavier Acura TSX that will put out 200 horsepower and 170 pound-feet of torque, and is sure to provide ample motivation for the lighter Civic.
There’s no doubt that Honda is stepping up its game when it comes to promoting the Civic. The Civic has been a sales success for Honda for quite some time, but the compact car market is getting crowded with tough competition that includes the Hyundai Elantra, Kia Forte, Chevrolet Cruze and the Ford Focus.