Honda and Acura together experienced a 32.7 percent sales decrease this August, compared to August 2009, when Cash for Clunkers had a significant effect on sales. Comparing sales to July, Honda and Acura sales went down 3.3 percent.
“We’ve known that August comparisons would be irrelevant due to the ‘Cash for Clunkers’ program last year,” said John Mendel, executive vice president of sales for American Honda. “The good news is that we continue to see increasing demand for Honda products as customers seek even greater value.”
The Accord led Honda sales for August, with 25,148 units. That’s 34.2 percent lower than last August (on a daily selling rate basis, like all year-to-year comparisons below) but within 300 units of the midsize sedan’s sales in July 2010. Year-to-date sales of the Accord are up 6 percent.
The other volume leader for Honda, the Civic, has a similar story. Sales were down 45.2 percent compared to last August. At 22,803 units, the Civic was down only 1.8 percent compared to July.
August 24 marked the official on-sale date of the controversial CR-Z, which racked up 694 sales.
Insight and Fit sales were both down at least 50 percent compared to last August. Year-to-date, the Insight is up 1.2 percent while the Fit is down 30.4 percent.
Honda SUVs were mostly consistent with their performance in July. Year-to-date, only the Pilot is in the black with increased sales of 21.4 percent. Sales of the CR-V decreased 1.1 percent in the same period.
Whereas the Honda division saw a sales decrease of 33.4 percent, Acura was up 24.6 percent, largely on the strength of its three SUVs.
Sure, the RL was the only Acura car in the positive — selling 44 more units than last August — but both the MDX and RDX saw huge sales increases.
MDX was Acura’s best-selling vehicle by far, with 4386 units. That’s good for a 61.8 percent increase year-over-year and still a 4.6 percent increase over July 2010.
The smaller RDX sold 1226 last month (versus 728 in August 2009), about 28 percent lower than its performance in July 2010. Even so, both SUVs are up more than 50 percent year-to-date.
The boldly styled ZDX sold 428 units in August compared to 578 in July.