Volkswagen of America recently donated three brand-new 2011 Jettas to be sold on Gilt.com at $5995, with all proceeds destined for the Dress For Success charity organization. A remarkable price and purpose, perhaps, but what’s more impressive is just how quickly each Jetta found a new home.
The Jettas were offered one per day from the 15th to 17th and were made available at 12pm eastern time. The first sale was only available to users of Gilt’s mobile app and was placed in the successful buyer’s cart in under 1 second, with the entire purchase completed in less than 5 minutes. All of this done from Apple iPad.
The second Jetta was placed in a lucky buyer’s cart in 253 miliseconds and the third in one second flat. The third day set a new traffic record for the website and over 50,000 Gilt customers have put the Jetta on their wish list, which is also a new record for most-wanted product.
As a result of the program’s popularity, charity Dress For Success will be receiving $18,000, Gilt.com received a big spike in traffic and exposure to new customers, and three lucky people have bought brand new 2011 VW Jettas for just under $6000 a piece. All of us here at Automobile are sharpening our online buying skills, just in case a future Gilt charity sale involves Golf R at a third of their asking price. If that far-out dream becomes reality, we’ll inform you — but perhaps only after the sale ends.