Mercedes-Benz and AMG will display a gold Mercedes-Benz SL 65 AMG 45th Anniversary at the Cannes International Film Festival to celebrate the 65th Palme d’Or (Golden Palm). A variety of Mercedes and AMG vehicles painted gold will be on hand for shuttle service to different festival events.
The gold painted Mercedes-Benz SL 65 AMG 45th Anniversary was on display at the IWC Filmmakers Dinner and will be shown off again at the Cinema Against AIDS Gala on May 24. The special Mercedes SL65 AMG celebrates the 45th anniversary of the AMG division and the 60th anniversary of the SL sports car.
The German automaker will also display an SL63 AMG outside the Hotel InterContinental Carlton Cannes each day during the festival. Test drives will be provided along the French Riviera in a variety of AMG models to guests and visitors throughout the show.
This isn’t the first time Mercedes-Benz displayed gold cars: in 2009, the automaker displayed an SLS AMG coupe finished in Desert Gold paint in Dubai for the Middle Eastern market. All brightwork was refinished in gloss black to contrast with the matte gold paint work.