GM Sees 11.4 Percent Sales Increase in November, All Active Brands Up

Genearl Motors’ recent sales momentum continued in November 2010. The automaker not only reported an 11.4-percent increase in sales over the same period last year, but sales for its four core brands — Buick, Cadillac, Chevrolet, and GMC — also rose.

Overall, a total of just 35 Hummers, Pontiacs, and Saturns were sold. Include all eight brands and, through the first 11 months of 2010, GM is up by 6.1 percent. Fleet sales accounted for 28.1 percent of total sales for Buick, Cadillac, Chevrolet, and GMC.


Buick saw the most upward movement in November among the four active brands, with sales increasing 35.9 percent year-over-year. Sales leaders include the Enclave and new LaCrosse, the latter having become the most popular Buick. Through November, LaCrosse sales are up 141.2 percent. Lucerne soldiers on with 1866 units sold, on pace with October 2010 but 14 percent below November 2009. Regal sales, meanwhile, are growing slowly. The four-door’s 1979 units sold in November compare well to the 1634 units sold last month.


The CTS lineup was way up in November, with sales 37.8 percent above November 2009. Retail sales of the model increased 97 percent, GM says, partly thanks to the launch of the CTS Coupe. Meanwhile, the SRX continues its upward climb. Sales were up 35.7 percent year-over-year and 196.6 percent year-to-date. Two of the three Escalade body styles saw sales increases, and the DTS and STS sedans were flat. Sales of the entire Cadillac lineup were up 21.4 percent on a year-over-year basis.


Equinox SUV sales exploded in November. The popular model’s 15,387 units put it ahead of every other Chevrolet except the Silverado, which was up 15.9 percent. Chevrolet was up 17.6 percent in November, overall.

The Camaro was down 39.4 percent compared to last November but is still up about 40 percent through the first 11 months of this year. Chevrolet’s new compact Cruze sedan is, so far, performing well. Its 8066 units is above the 5112 Cobalts moved in November 2009. Once again, the Impala outsold the Malibu, with Impala sales up 18.7 percent and Malibu sales up 4.8 percent. Year-to-date, the Malibu is closing in on 200,000 units, with 187,250 sold.


One Envoy SUV contributed toward GMC’s sales increase of 29.5 percent. The Sierra truck led the way with sales up 16.8 percent compared to last November. The Terrain and Acadia SUVs were each up at least 40 percent year-over-year and even the Yukon XL was up 60.1 percent. The Canyon (and Chevrolet Colorado) had sales increase in November but are down on a year-to-date basis.

“Each brand came to the party in November,” said Don Johnson, vice president, U.S. sales operations. Only 12,047 units of GM’s November sales came from Hummer, Pontiac, Saab, and Saturn, meaning the company’s four brands are on the way toward fully compensating for the slimmer lineup.

Source: GM

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