GM Sales Up 13.7 Percent in November Despite Decrease in Fleet Sales

All brands were up for GM in November.

General Motors sold 212,060 vehicles in November, representing a 13.7 percent increase over this time last year. This is despite a 3 percent decrease in fleet sales overall, and GM says that total retail sales were up 19 percent this month. This is in large part due to the strength of the new Chevrolet Silverado and GMC Sierra full-size pickup trucks, which sold a combined 48,748 units this month.

Winner: Chevrolet Corvette Stingray, Up 128.9 Percent

The redesigned 2014 Chevrolet Corvette Stingray, recently crowned our Automobile of the Year, sold 2,527 units in November, recording a 128.9 percent increase over last year. This means that Chevrolet’s 455 horsepower, $51,995 supercar-beater sold more units this month than more mainstream models like the Chevrolet Spark and the Buick Regal. Year-to-date sales for the Corvette are up 11.3 percent as well, and we don’t expect demand for the 2014 Corvette to slow down anytime soon.

Winner: GMC Brand, Up 19.8 Percent

GMC was propelled to a 19.8 percent increase this month thanks to a huge jump from the Acadia crossover, which posted a 108.4 percent increase over November of last year, passing the Terrain compact crossover in the process. The redesigned GMC Sierra pickup also continues to sell well, with a 22.5 percent increase this month; year-to-date Sierra sales are up 20 percent as well. Look for GMC’s numbers to continue rising over the next few months with the arrival of the redesigned Yukon and Yukon XL SUVs in early 2014.

Winner: Buick Regal, Up 83.3 Percent

The recently refreshed 2014 Buick Regal was the sole bright spot in the Buick range with its 83.3 percent increase over last year. Total sales of the Regal still trail behind all other Buick models, but if this rising trend continues it could become more of a contributor to the brand’s monthly total. The Regal’s surge, along with the addition of the Buick Encore compact crossover, helped propel the Buick brand to a 13.4 percent sales increase over November of last year despite decreases for the Lacrosse, the Enclave, and the Verano.

Wait and See: Chevrolet Malibu, Up 40.9 Percent

The emergency refresh of the 2014 Chevrolet Malibu seems to have paid off this month, as November sales jumped nearly 41 percent over last year. Still, the Malibu’s total of 14,405 units sold lags considerably behind midsize sedan leaders like the Toyota Camry and the Honda Accord. Even the much larger, more expensive Impala sedan put some pressure on the Malibu this month from inside the Chevrolet lineup, with 13,418 units sold this month.

Loser: Cadillac CTS, Down 33.2 Percent Year-to-Date

The arrival of the redesigned 2014 Cadillac CTS has not yet spurred sales of Cadillac’s midsize luxury sedan, as November sales were down 5.5 percent from this time last year. Year-to-date sales are not looking good either, with a 33 percent decrease from 2012. In fact, the CTS’s YTD sales have now been surpassed by both the ATS and XTS sedans’ totals, meaning that only the Escalade sells less than the CTS in Cadillac’s stable.

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