General Motors posted a 6.9 percent increase in April sales compared to last year, and all four brands were in the black. GMC grew the most with a 13 percent bump, and Buick was not far behind with a 12 percent increase. Chevrolet’s total sales of 181,648 were up 5.3 percent, although its year-to-date sales lag behind this time last year by 1.2 percent. Overall, GM is barely outpacing its 2013 year-to-date numbers with 903,713 vehicles sold so far in 2014, only a 0.1 percent increase.
Winner: Buick Encore, 4,317 Units Sold, Up 48 Percent
Propelling the Buick brand to its 12 percent increase this month was the strong-selling Buick Encore, which sold 4,317 units, a 48 percent improvement over last April. The compact crossover has added significant numbers to the brand’s total as it starts to challenge the Enclave and LaCrosse to become Buick’s best-selling model. This foretells success for the Encore’s upcoming Chevrolet cousin, the 2015 Chevrolet Trax, which recently debuted at the New York auto show and could potentially be a big seller for the Chevrolet brand.
Winner: Chevrolet Silverado, GMC Sierra, Up 8.5 and 21.4 Percent, Respectively
After nearly losing the sales race to the booming Ram Pickup last month, the Chevrolet Silverado bounced back this month with 42,755 units sold to the Ram’s 36,674 April total. Although the Silverado rose 8.5 percent this month, it was the GMC Sierra that made a bigger jump with its 21.4 percent increase to 17,246 units sold. These two trucks’ combined total of 60,001 is relatively close to the Ford F-Series’ April total of 63,387.
Winner: Chevrolet Corvette Stingray, Up 260.8 Percent
The 2014 Chevrolet Corvette Stingray has continued to fly off dealer lots, so much so that Chevrolet raised the price by $2000 in response to high demand. In April, Chevrolet sold 3,514 Corvettes, a huge 260.8 percent jump over last year. Year-to-date results are similarly impressive, as the new model has sold 11,693 units so far in 2014, a 198.7 percent rise from the 3,915 total at this time in 2013.
Loser: Chevrolet Malibu, 19,944 Units Sold, Down 8.2 Percent
Chevrolet’s refreshed 2014 Malibu midsize sedan enjoyed a few successful months earlier this year, but sales slowed this month to 19,944 units, an 8.2 percent decline from last year. Year-to-date sales are also down 4 percent, and the Malibu now lags significantly behind the Chevrolet Cruze and Equinox models so far in 2014.
Loser: Cadillac XTS, 1,958 Units Sold, Down 32.3 Percent
The XTS is Cadillac’s largest sedan model and has lately taken a back seat in sales to the brand’s sportier, rear-wheel-drive ATS and CTS sedans. The XTS sold only 1,958 cars in April, down 32.3 percent from last year and significantly behind the 2,737 and 3,270 unit totals for the ATS and CTS, respectively. Whereas those two models have topped 10,000 units now in year-to-date sales, the Cadillac XTS has only sold 7,838 units through April.
Wait and See: Chevrolet Volt, 1,548 Units Sold, Up 18.5 Percent
The Chevrolet Volt plug-in posted an 18.5 percent increase this month with its 1,548 units sold, but it still falls behind in year-to-date sales by 7.1 percent compared with last year. 5,154 Volts have sold so far this year, compared with 5,550 units sold at this time in 2013. All-electric competitors like the Nissan Leaf are beginning to pull ahead of the Volt, as the Leaf has sold 7,272 copies so far this year, with 2,088 sold this month.