Despite overall sales being down in July, General Motors is looking for a positive spin – consumer sales were up while fleet sales were way down. GM sold a total of 201,237 vehicles last month and a total of 1,516,950 units so far this year, which are a decrease of 6.4 percent and an increase of 2.7 percent over the same time last year, respectively.
Buick – 14,391 sales, down 14.7 percent
Buick saw sales decrease in July, but GM isn’t worried as the brand will see the addition of the Verano Turbo, a revised Enclave, and an all-new Encore within the coming months. Continuing to lead the charge for the tri-shield brand is the Enclave three-row crossover that sold 4360 examples last month, a drop of 29 percent from July of 2011. A close second was the relatively-new Verano compact sedan, which moved 4235 copies in July; it had not been on sale last summer. Roughly 200 sales behind the Verano was the LaCrosse sedan, down 33 percent to 4001 sales. Rounding out the Buick lineup was the Regal – just 1784 sedans were sold, a decrease of a whopping 49.4 percent from July 2011. Despite no longer being produced, there were 11 Lucernes sold.
Cadillac – 13,417 sales, up 20.7 percent
The only of GM’s four brands to see an increase over last year, Cadillac moved 13,417 cars last month, up 20.7 percent. The CTS and SRX continue to battle it out for the top spot at the wreath and crest – this month, the SRX beat the CTS with 4911 units to 4743; both vehicles were up over last July: the SRX 18.8 percent, the CTS 6.6 percent. The all-new XTS sedan took the number three ranking, selling 1739 copies in its second month on sale. All Escalade models but the EXT pseudo-pickup saw gains in July: up 22.9 percent to 1123 for the Escalade and up 17.5 percent to 711 for the long-wheelbase EXT; the EXT was down just 4.7 percent to 163 sales. A scant 20 DTS sedans moved off Cadillac lots last month, as the final copies of the now-discontinued sedan are sold off.
Chevrolet – 138,942 sales, down 6.8 percent
Chevrolet stayed almost flat last month, losing just 6.8 percent over July of 2011. GM attributes the loss to a decrease in fleet sales – the company sold 41-percent fewer vehicles to fleet companies than last year. Unsurprisingly, the Silverado pickup truck continues to be Chevrolet’s volume leader, despite a planned replacement within the next 18 months; Chevy moved 28,972 Silverados in July of 2012, a decrease of 12.5 percent over July of last year. The second, third, and fourth best-selling bowtie-branded cars also shouldn’t surprise anyone either: they were the Equinox (19,906 sold, up 16.5 percent), the Cruze (14,954 sold, down 39.3 percent), and the mix of 2012 and 2013 Malibus (12,345 sold, down 36.8 percent).
Now having been on sale for a full year, the Volt saw 1849 sales last month, bringing the grand total so far in 2012 to 10,666. The Camaro is currently in second place in the muscle car arena, as it’s trailing the Ford Mustang by 445 units (6926 for the Camaro versus 7371 for the Mustang). It doesn’t help matters that Camaro sales are down 9.7 percent year-over-year. The long-in-the-tooth Impala continues to sell well: it was Chevy’s fifth-best-seller last month, up 27.7 percent to 9359 units. Elsewhere in the Chevrolet car range, the Corvette moved 987 copies (down 23.5 percent), 6278 Sonics found homes, and 1460 Sparks were sold in its first month on the market. 500 police-spec Caprice sedans made it into the hands of various municipalities and just two leftover Aveos moved off Chevy lots.
In the world of trucks and SUVs, the moribund Avalanche was actually up 12.5 percent to 1823 units; the soon-to-be-replace Colorado moved 4096 trucks, up 29.3 percent; and the about-to-be-updated Traverse sold 5746 copies, a decrease of 59.8 over last July. The full-size Suburban and Tahoe achieved sales of 4445 and 6053, up 4.2 and 5.4 percent, respectively. Finally, 3914 copies of the fleet-only Captiva Sport crossover found their ways to rental lots and 9327 Express vans made it to work sites, up an impressive 74.6 percent.
GMC – 34,487 sales, down 9.0 percent
Just as in the Chevrolet brand, GMC saw the Sierra continue to be its top seller – 11,105 were sold, showing a decrease of 11.8 percent. Falling within 205 units of each other were the Terrain and Acadia crossovers, selling 7595 and 7390 copies, respectively. The Terrain saw a four-percent increase, while the Acadia was down 29.1 percent. Interestingly, the Yukon and Yukon XL were separated by just 614 sales (2205 versus 2819), just the Savana large van split the two, selling 2653 copies last month. The Yukon was the only of those three down from July 2011 (down only 1.5 percent); the Yukon XL was up 3.8 percent and the Savana was up a whopping 117.6 percent.
Source: General Motors