GM Opens Dealer Network for New Baojun Brand in China

Today GM launched the Baojun 630 in Chengdu, China, aimed at customers in the country’s second- and third-tier cities. The 620 is the first car from its new Baojun passenger car brand and will initially be sold through a network of 120 new dealers.

“We are proud to be bringing our much-anticipated midsize sedan to the people of China,” said Kevin Wale, President and Managing Director of the GM China Group, in a press release. “The launch tour gives those who are looking for high-quality, affordable personal transportation the opportunity to get to know and appreciate the Baojun 630.”

The Baojun 630 is powered by a 109-hp 1.5-liter P-TEC engine producing 108 lb-ft mated to a five-speed transmission. GM claims the engine meets Euro IV emissions standards and offers better fuel economy than many of its competitors.

Three trim levels priced between $9,758 and $11,467 (62,800 and 73,800 yuan) will be available on the Baojun 630. After the initial launch tour, the 630 will gradually rollout in first- and fourth-tier cities.

Baojun joins Buick, Chevrolet, and Cadillac as the fourth brand from GM’s joint venture with SAIC in China.

Source: GM