In a move to beef up its Certified Pre-Owned (CPO) program, GM claims to be the first automaker to offer two years of free standard maintenance in the pre-owned industry. Ditching the GM Certified Used Vehicle brand name used in the past to sell Chevrolet, GMC and Buick CPO vehicles, GM has changed the name of the program to “Certified Pre-Owned,” with the new maintenance service called “Owner Care.” In addition to the free standard maintenance, the program will offer other new features when it goes into effect this Saturday.
The two-year/30,000-mile maintenance program covers tire rotations, oil changes based on a vehicle’s Oil Life Monitoring system and multi-point inspections free of charge to the owner. The program will continues to offer 12-month/12,000-mile bumper-to-bumper warranty as well as a five-year/100,000-mile limited powertrain warranty. Other features include 24-hour roadside assistance, courtesy transportation and free trials of OnStar and Sirius/XM satellite radio.
By backing its CPO vehicles with a standard maintenance program, GM says it’s offering more value to CPO customers, who in the past may not have known the difference between a CPO and used car. By dropping the term “used” from the program name itself, GM likely hopes to move away from the used car image, instead following a path that other brands have blazed with their CPO programs. Evidence of this can be seen in the raised standards of GM’s program, which now includes a 172-point inspection –- increased from the previous 117 points –- and the more rigorous reconditioning process CPO candidates are subjected to.
Cadillac, which has its own certification process, will continue offering the Cadillac Certified Pre-Owned program with no changes.