General Motors’ continuing recall woes didn’t stop strong new car sales, as the company posted a 12.6 percent sales increase this month, with 284,694 vehicles sold altogether. Across all four brands, Chevrolet gained the most with a 14.2 percent uptick to 839,341 sales, and Cadillac was weakest with a relatively modest 6.4 percent increase compared to last year. Both car and truck sales were strong, as key models like the Chevrolet Cruze, Chevrolet Silverado, and GMC Sierra all recorded increased sales this month.
Winner: Chevrolet Silverado, GMC Sierra, Up 7.8 and 14.1 Percent, Respectively
After the Ram Pickup made a run for the GM full-size trucks’ second-place showing in the past few months, the Chevrolet Silverado and GMC Sierra reasserted their dominance over the Ram this month with sales of 46,648 for the Silverado and 18,326 for the Sierra. If you combine the two GM trucks together, they totaled 64,974, which is relatively close to the perennially best-selling Ford F-Series and its May total of 68,520.
Winner: Chevrolet Cruze, 32,393 Units Sold, Up 40.5 Percent
The Chevrolet Cruze compact sedan continues its run as Chevrolet’s best-selling car, as it sold 32,393 units this month. That’s up 40.5 percent over last year, and the Cruze also has posted 119,330 units sold year-to-date, which outpaces its total of 100,818 sales this time last year. That puts it way ahead of the Chevrolet Equinox compact crossover (99,083 sales to date), and the Chevrolet Malibu midsize sedan (87,368 sales to date).
Winner: Cadillac CTS, 2905 Units Sold, Up 18.2 Percent
The recently redesigned 2014 Cadillac CTS was the only Cadillac passenger car up this month, with its 2905 sales representing an 18.2 percent increase. The CTS is now on top as the best-selling Cadillac passenger car this year to date, passing the compact, rear-wheel-drive ATS and the large, front-wheel-drive XTS sedans with its 13,834 units sold through May.
Winner: GMC Yukon, 4409 Units Sold, Up 143.1 Percent
Of all the new GM full-size SUVs, the GMC Yukon made the biggest gain over last year by far, as sales more than doubled in May. Its total of 4,409 units is still far less than that of its Chevrolet Tahoe sibling (9,229 units sold in May), but it corroborates what GM recently told us, which is that higher-trim versions of these SUVs like the GMC Yukon Denali are making big gains in the market and bringing in higher profits for the company. Among the long-wheelbase full-size SUVs, the Chevrolet Suburban posted 5423 sales this month, a 14.1 percent increase, and the GMC Yukon XL inexplicably fell 37.5 percent compared with last year, to 3164 units sold this month.
Losers: Buick Enclave, GMC Acadia, Down 13.6 and 28.7 Percent, Respectively
The two more expensive versions of GM’s three-row crossovers both lagged behind this year, with the Buick Enclave dropping 13.6 percent and the GMC Acadia dropping 28.7 percent compared with last year. It could be that these models are losing some sales to the new GM full-size SUVs, as the Acadia and Enclave have only received minor updates since they debuted in 2007. The more mainstream, lower-cost Chevrolet Traverse version of these crossovers did post an increase of 23.5 percent this month, though, with 10,108 sales in May. All three crossovers are down year-to-date, however, as the GMC Acadia is lagging behind by 11.2 percent, the Traverse behind by 3.6 percent, and the Enclave behind by 7.6 percent compared with this time last year.
Wait and See: Cadillac Escalade, 1664 Units Sold, Up 61.1 Percent
The redesigned 2015 Cadillac Escalade is now on sale, and it recorded a fairly strong month of 1664 sales in May, representing a 61.1 percent increase over last year. Stay tuned to see whether or not this jump is merely early demand, or if the new Escalade can maintain its pace ahead of the old model.