GM Hikes Cadillac SRX Production as Consumer, Dealer Demand Rises

To cope with an increase in dealer demand and a 493% growth in sales year-on-year, General Motors will reportedly ramp up Cadillac SRX production at its Mexican plant.

Automotive News reports thatcurrent inventories of the 2011 SRX are at a 57-day supply, slightly below the preferred 60-day window. As more orders come in as a resultdealership reopenings, that supply is bound to deplete quickly.

Around 500 dealerships that were previously deniedreordering privileges for the past year are expected to want the hot-selling SRX.

“They all want SRXs right away,” Kurt McNeil, Cadillac’s US sales chief in an interview with Automotive News.

According to McNeil, the production increase at GM’s Ramos Arizpe plant will likely occur sometime this fourth quarter.

GM introduced the redesigned two-row, five-passenger SUV last summer with the Lexus RX 350 square in its sights. It comes standard with a 3.0-liter V-6 that sends 265 horsepower to the front wheels.

Source: Automotive News (Subscription required)


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