General Motors’ sales last month rose just 1.1 percent compared to February 2011, to 209,306 units, buoyed mostly by Chevrolet’s sales increasing 5.8 percent. GM’s overall volumes were hurt by heavy losses from the Cadillac and Buick divisions.
Chevrolet – 151,195 sales, up 5.8 percent
The biggest sales leap for Chevrolet is attributed to the Volt electric car, which saw sales rise 264.1 percent to 1023 cars last month. The next largest sales gainer was the Chevrolet Suburban, with volume jumping 38.6 percent year-over-year to 3304 vehicles. The Colorado compact pickup enjoyed a 35.5-percent gain to 3532 sales, while the Express van saw sales rise 30.7 percent to 5257 units.
The rest of the Chevrolet lineup enjoyed more modest sales increases. The Avalanche saw its volumes grow 26.9 percent to 1794 units. The Camaro sports car rose 10.9 percent to 6923 examples (losing out to its cross-town rival, the Ford Mustang, by 428 cars, yet still beating the Dodge Challenger). The Cruze compact sedan enjoyed a 10.1-percent year-over-year climb to 20,427 units, making it yet again the second best-selling Chevrolet model after the Silverado pickup. Sales of the Equinox crossover increased 15.7 percent to 17,851 vehicles; the Malibu sedan rose 4.7 percent to 19,987 cars; and the Silverado pickup truck family was up just 1.8 percent, coming in with 32,297 last month.
There were several big losers for Chevrolet in February: sales of the Corvette fell 2.9 percent to 927 cars; Impala sales dropped 5.9 percent to 15,333 units; Tahoe volume dropped 16.9 percent to 4212 vehicles; and the Traverse crossover saw its sales slip 16.4 percent to 7966.
GMC – 32,581 sales, up 0.1 percent
The only other GM brand to experience a sales gain in February was GMC, although volumes rose a barely noticeable 0.1 percent to 32,581 sales. The surprising big winner here was the aging Savana van, with volume up an amazing 215.9 percent to 2126 units. The only other sales gainers for GMC were the Canyon, which saw sales climb 39.1 percent to 1064 units, and the Terrain crossover, which saw sales grow 12.5 percent to 8086 units.
Sales of the Sierra truck line fell 3.3 percent to 11,306 units; the Acadia crossover – which will be refreshed for the 2013 model year — suffered a 12.2-percent drop to 6630 units; the Yukon SUV slipped 24.6 percent to 2125 vehicles; and its big brother — the Yukon XL — saw sales slide 32.6 percent to 1244 unitslast month.
Buick – 14,023 sales, down 11.3 percent
Buick took a moderate hit last month, seeing its sales volume decline 11.3 percent compared to February 2011. The biggest loss for Buick came from the end of the Lucerne sedan, with sales falling 88.2 percent to just 304 units for the discontinued model. Buick also took a hit from the fact that Regal sales fell 28.9 percent to just 2636 sedans last month, while the Enclave crossover fell 19.8 percent to 4167 units. The only bright spot on the brand’s February sales results was the fact that LaCrosse sales rose 20.8 percent to 5228 units.
Cadillac – 11,505 sales, down 27.0 percent
Luxury division Cadillac also suffered big losses in February, with sales down 27 percent year-over-year. In fact, every single one of the brand’s cars saw its sales drop. Part of that struggle can be attributed to the fact that two of the company’s mainstay sedans have gone out of production: sales of the DTS were just 68 last month, down 95.5 percent from a year prior; the STS saw just 33 sales, a decrease of 93.6 percent versus February 2011.
The CTS sedan, coupe, and Sport Wagon saw sales fall 24.2 percent to 4570 units, while the SRX crossover dropped 9.4 percent to 4983 sales. Sales of the combined Escalade, Escalade ESV, and Escalade EXT models accounted for only 1851 deliveries, which is about a 16-percent drop year-over-year.