GM Delays Launch of Chevrolet Cruze, Next-Gen Malibu

Times are tough for many businesses, but even more so for a firm like General Motors, which is desperately seeking ways to reduce its operating costs. The automaker launched intensive new program to try and preserve money, which may delay launching in upcoming new models.

Perhaps most significant is the possible delay of the Chevrolet Cruze, the oft-touted compact sedan riding on the company’s next-generation Delta platform. Though a key product in GM’s upcoming portfolio, it may arrive in the U.S. in 2011, a full year later than expected and two years after it goes on sale in Europe.
Also delayed is a revised Malibu, which was previously expected to arrive in 2012. Like the Cruze, the next-generation midsize sedan program is delayed a full year, pushing its launch date back to 2013.
Such delays – particularly with the Cruze – could have a significant impact on the Chevrolet brand. The Cruze is said to bring new levels of refinement to GM’s subcompact portfolio, a segment witnessing growth thanks in part to gas prices and the economic slow-down. The car’s fuel economy – estimated to be approximately 40 mpg – has also prompted GM to reconsider bringing a replacement for the Aveo hatchback to the United States.
Source: Business Week


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