Production for our Automobile of the Year has only just begun, and demand is far outstripping supply. About 240,000 people have shown interest in the Chevrolet Volt, according to Automotive News.
Chevrolet’s current plan is to build 10,000 units in 2011 and 45,000 in 2012. Should GM decide to increase volume of the Volt as reported, over 90,000 Volts could be produced annually. What’s holding the Volt back, GM North America President Mark Reuss said at a Volt launch ceremony, is the production of battery cells required for the battery packs.
The first expansion of the Volt lineup is likely to be the addition of an E85-capable model, in 2012. When asked about possibilities with altering the Volt’s powertrain, a Chevrolet representative would only say that “we’re always looking at new and different ways to bring more value to the consumer.”
At the Volt launch event, CEO Dan Akerson mentioned that the Volt will be sold for “close to cost,” though the R&D budget for the Volt won’t be fully amortized for years to come.
Source: Automotive News (Subscription required)