GM has announced its July 2010 sales results today and the company as a whole has made an impressive 25-percent gain in sales over July 2009. Cadillac and Buick reached two-year highs with triple-digit increases, while Chevrolet and GMC both saw double-digit increases.
“The size and scope of the U.S. market demands a strong portfolio of well-targeted brands,” said Don Johnson, GM’s VP of U.S. Sales. “The success of Chevrolet, Buick, GMC, and Cadillac month in and month out, indicates that the new GM’s brand strategy is sound.”
GM’s rising star, Buick, saw sales more than double in July, climbing 137 percent over July 2008 to 16,799. Cadillac made the most impressive gains, though, with sales up 142 percent to 14,919. Chevrolet, GM’s volume brand, saw sales climb 12 percent to 139,916 while the GMC brand gained 27 percent to a total of 27,798.
“Our four brands have sold 125,210 more vehicles this year than our former company sold with eight brands during the same period last year,” Johnson said. “This gain has been a result of solid consumer demand across our lineup of cars, trucks, and crossovers.”
Not only is “New GM” steadily outpacing “Old GM,” but the company is continuing a strong growth streak. July 2010 was the tenth month in a row that total retail sales increased for GM’s brands as well as the seventh month in a row that sales of all four brands have grown by more than 20 percent. July also marks the highest sales for Cadillac and Buick since August 2008. All of these results must be tempered against the dismal sales year that was 2009, but they do show that the company is growing regardless.
Standout performers for GM in July included the Buick LaCrosse (up 380 percent), the Cadillac CTS (up 132 percent) and the Cadillac SRX (up 783 percent). Even large trucks and SUVs were up, with the Chevrolet Silverado up 26 percent, the GMC Sierra up 14 percent, the Chevrolet Suburban up 13 percent and the GMC Yukon up 48 percent.
Fleet sales accounted for 50,048 of GM’s total July sales, or about 25 percent of total sales.