German Online Configurator for Mercedes-Benz SLS Roadster Launches; Teaser Available for the States

Mercedes-Benz has launched the online configurator on its German website, giving customers in the home country of the SLS roadster a first crack at placing in their orders. As expected, the grand total has the potential to skyrocket if customers go wild checking the option boxes.

The base price of 195,160 euros ($284,680) surely gets you a lot car for the money, but going too crazy with the option boxes could send that price up to 247,175 euros, which comes out to $360,554 in today’s exchange rate. A lot of moola, indeed, but keep in mind that the U.S. version will be priced “cheaper.”

The SLS roadster already comes standard with a naturally aspirated 6.2-liter V8 engine (rated at 563 hp and 479 lb-ft of torque) and a power-retractable soft top roof. So what else could a customer possibly want in addition to extra exposure to the sun and the growl of AMG’s handbuilt engine?

Those with an overzealous right foot might want to consider the AMG high-performance ceramic composite brake system. Mercedes has the added stopping power listed under the “security” section and we would have to agree with that decision. Checking this box adds 11,424 euros ($16,664), which is close to the base price of a 2012 Jetta. Also listed as a security option is a fire extinguisher (143 euro/$208) for those who crash and burn from the lack of the ceramic clampers. As we continued on to the “wheels and suspension” menu, we discovered the new-for-2012 AMG Ride Control option, which — at the price of 2,321 euros ($3,385) — provides various damping settings (comfort, sport, and sport plus) from the touch of a button.

From there, the remaining option boxes come down to a souped-up sound system and various appearance choices. The Bang & Olufsen BeoSound system costs 7,080 euros ($10,328), which is priced higher compared to the Bang & Olufsen option for the gullwing (listed at $6,400 on the U.S. configurator). It’s likely the higher cost is due to modifications needed to overcome noise from the open roof as well as the unique subwoofer housed in a supporting crossmember located behind the seats. Lastly, customers who want their SLS roadster to stand out from the crowd even more could opt for the following: Le Mans Red paint and 20-inch wheel package (4,284 euros/$6,249); carbon fiber interior trim accents (8,449 euros/$12,324); Designo leather (3,035 euros/$4,426 dollars) and carbon fiber mirror covers (1,488 euros/$2,171).

For now, those of us in the States will have to settle for a pseudo configurator, which is limited to just paint, soft-top and rim choices, without prices. Expect the complete online configurator closer to the roadster’s debut at the Frankfurt Auto Show this September.

Source: Mercedes-Benz

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