Over the last five years, General Motors has had mixed fortunes since emerging from bankruptcy in 2009. But lately, GM seems like it’s going from strength to strength, and the one-time fixture of Super Bowl advertising appears poised to return to the 2014 game after a one-year hiatus, according to Bloomberg. We expect the Chevrolet Silverado and possibly the new 2015 Tahoe full-size SUV to figure prominently. Chevrolet is expected to be the centerpiece of GM’s 2014 Super Bowl campaign.
GM did not run any advertising in 2013 or in 2009, just months before its bankruptcy filing. However, the General did stir up some controversy, at least among automotive circles, by specifically naming Ford in its “2012” commercial, spoofing the then-hot topic of the Mayan Apocalypse, inferring that Fords were not as tough or durable as Chevrolet trucks.
Super Bowl 2012 was also the major ad kickoff for the 2013 Cadillac ATS sport sedan, and GM was similarly bold in calling out the BMW 3-Series in that spot, touting the ATS’ Nürburgring-tuned suspension.
Chrysler stole the show at the 2013 game with its “Farmer” spot, which was not previewed on YouTube before its public debut on television, which featured the late broadcasting legend Paul Harvey’s voice extolling the hard-working virtues of the American farmer.