General Motors Shuffles Sales and Marketing Responsibilities

Although the dust seems to have cleared from General Motors’ corporate ranks, the automaker will again adjust titles and responsibilities for two of its highest-ranking officials.

Susan Docherty, who currently is vice-president in charge of sales and marketing, will focus solely on promoting GM’s wares going forward. The sales responsibility will be given to Mark Reuss, president of GM’s North American operations.

The change is reportedly part of a bigger plan to separate the sales and marketing functions of the automaker. Chevrolet, Cadillac, and Buick-GMC will now each have individuals in charge of sales and individuals in charge of brand marketing, and will report to Reuss and Docherty, respectively. Automotive News says the system “takes a layer out” of the hierarchy, and will reportedly allow Docherty and Reuss to closely oversee their new responsibilities.

The move is seen as GM CEO Ed Whitacre’s way of speeding up the automaker’s brand perception. Upon taking the job back in December, Whitacre claimed the sales and marketing departments would need to produce results or face major changes. Although GM witnessed a 14-percent sales jump in January, Whitacre isn’t, apparently, sitting on his laurels.

Source: Automotive News


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