Ford’s sales momentum continues to build. The Blue Oval announced today that its March sales grew to 178,546 vehicles — a 43-percent increase over March 2009.
That growth — Ford’s highest monthly sales increases since February 1984 — was driven largely by the Ford brand. Sales grew by 46 percent, while Mercury and Lincoln saw their totals rise by 26 and 19 percent, respectively.
Ford’s midsize Fusion set an all-time monthly record, with 22,773 cars rolling off dealer lots in March. Although that represents a 70.9-percent gain over last March, the biggest jump in Ford’s car sales came from the Taurus. By moving 7001 units, the nameplate’s sales grew 86.3 percent over March 2009’s results.
The Taurus’ sibling — the Lincoln MKS — didn’t fare so well in March 2010. Sales tapered slightly from 1716 cars in March 2009 to 1443 units, representing a 15.9-percent drop. The smaller MKZ sedan fared better, with sales rising 22.5 percent to 2456 units.
Mercury’s Milan — which rides on the same platform as the successful Fusion and MKZ — posted the brand’s biggest sales spurt. 3897 Milans were sold in March, representing a substantial 70.9-percent jump over the same period last year.
Although Ford says car sales grew by 52.8 percent, truck and SUV sales also witnessed a sizable growth in March. The venerable F-series range grew by 29.9 percent, while SUVs — notably the Explorer and Expedition — saw increases of 78.1 and 67.7 percent, respectively. Remarkably, by selling 676 examples, Lincoln managed to increase sales of the massive Navigator by a whopping 95.9 percent.