Ford Motor Company today reported that its monthly sales figures rose 1.8 percent year-over-year in December 2013, to 218,058 cars sold. That pushed the automaker’s total 2013 sales to 2.49 million units, up 10.8 percent versus 2012.
Winner: Ford F-Series, 74,592 sales, up 8.4 percent
The Ford F-Series pickup truck range continued its reign as Ford’s top seller, rounding out the year with sales up a whopping 18.3 percent compared to 2012, at a total of 763,402 sales last year. That was the best F-Series sales result since 2006, the eighth consecutive month in which the F-Series sold more than 60,000 units, and the 37th consecutive year in which the F-Series was the top-selling truck in the U.S. The Ram pickup line, by contrast, tallied half as many sales last year, at 355,673 units, while the Chevrolet Silverado/GMC Sierra managed a combined 664,803.
Winner: Ford Escape, 24,462 sales, up 21.5 percent
The Escape ran almost neck-and-neck with the Fusion in December, although the crossover managed to slightly edge out the sedan for sales. That performance pushed the Ford Escape to its best sales year ever, with a total of 295,993 sales last year — a 13.4-percent year-over-year increase and enough to make the Escape the second best-selling Ford of 2013. That could be enough for the Escape to finally unseat the Honda CR-V from the top of the crossover sales chart.
Winner: Ford Fusion, 24,408 sales, up 26.6 percent
The Ford Fusion midsize sedan finished a healthy year with its highest-ever December sales figure. In fact, sales of the midsizer were so strong that the nameplate finished 2013 up 22.4 percent, with 295,280 sales. That made it Ford’s third best-selling vehicle. Late in 2012, Ford added production of the Fusion in Michigan to help bolster capacity for its popular sedan; previously, the car was only built in Mexico.
Winner: Ford Fiesta, 4476 sales, down 20.2 percent
While the Ford Fiesta struggled last month, it put up an outsized fight in the remainder of 2013, finishing the year with record sales of 71,073 cars, a gain of 25.2 percent compared to a year prior. Fiesta sales were likely bolstered by the car’s refresh for the 2014 model year, as well as addition of the spunky 197-hp Fiesta ST.
Loser: Ford Mustang, 5727 sales, up 3.4 percent
It may have enjoyed a respectable December, but overall the Ford Mustang failed to lure buyers in 2013. Sales fell 7.0 percent compared to a year prior, with just 77,186 sales tallied. Most likely, Mustang enthusiasts held off buying a new car because of the hype around the all-new 2015 Ford Mustang. The new car was revealed in December 2013 and makes its public debut later this month at the 2014 Detroit auto show.
Loser: Ford Flex, 2378 sales, up 9.5 percent
The polarizing Ford Flex three-row crossover has never been a huge success for Ford, but this year its sales fell 8.0 percent to just 25,953. That means the Flex sold fewer units than the dated and fuel-thirsty Ford Expedition, or the slow-selling Lincoln MKZ luxury sedan.
Loser: Lincoln Motor Company, 7984 sales, up 8.1 percent
It may have enjoyed slight growth last month, but the Lincoln brand still didn’t fare too well in all of 2013. Sales fell 0.6 percent year-over-year to 81,694, a level that means Ford’s entire luxury brand was outsold by individual vehicles like the dated Ford E-Series vans.The new MKZ sedan continues to be a bright spot in the Lincoln lineup, with sales up 73.2 percent in December and showing a 15.4-percent increase for all of last year. Still, with only 32,361 sales in 2013, the Lincoln MKZ wasn’t even as popular as the Ford C-Max hybrid and plug-in hybrid.