Ford Motor Company saw its sales climb 11.4 percent in July to a total of 193,715 vehicles. That represents the company’s best July sales result overall since 2006, and its best July retail sales figure since 2005. The usual suspects led the company’s success, while the Lincoln luxury brand continued to lag behind.
Winner: Ford Fiesta, 7667 sales, up 88.9 percent
Its overall volume may still be relatively small, but the Ford Fiesta posted the largest year-over-year sales increase of all Ford retail vehicles. The small car’s sales were also strong last month; the arrival of a refreshed 2014 Ford Fiesta this summer will likely buoy sales as dealers incentivize the outgoing car and customers rush to buy the new model.
Winner: Ford F-Series, 60,449 sales, up 22.6 percent
It’s hardly a surprise that the Ford F-Series pickup truck range gained ground in terms of sales, as July was the truck’s 24th consecutive month of year-over-year sales increases. Now that Ford has broadened the appeal of the F-150 with a CNG prep kit, it seems that the nation’s most popular truck will only see its sales grow.
Winner: Ford Taurus, 6373 sales, up 21.3 percent
It’s nowhere near as popular as the smaller, more stylish Ford Fusion (20,522 sales last month), but the Taurus did enjoy a sales boost in July. The full-size sedan receives only mild updates for the 2014 model year, but it’s clearly enough to keep buyers interested.
Winner: Ford Escape, 22,343 sales, up 3.6 percent
Despite modest gains in July, the Ford Escape crossover has grown its sales by 20.3 percent so far this year, compared to the first seven months of 2012. That puts the model on track to set a new sales record for this year — and Ford claims the Escape is the only crossover to sell more than 150,000 units in half a year. The Ford Escape was the company’s second best-selling car last month, after the F-Series truck line.
Loser: Ford Mustang, 5768 sales, down 21.7 percent
Even though the warm summer months usually spell success for pony cars and convertibles, the Ford Mustang suffered a big sales slip last month. It’s possible that buyers are holding their checkbooks until the all-new 2015 Ford Mustang arrives sometime next year; overall, Mustang sales are down 12.7 percent so far this year. As for rivals, the Dodge Challenger sold 4271 units, while the Chevrolet Camaro posted 7969 sales.
Loser: Ford Fusion, 20,522 sales, down 12.0 percent
It’s still one of Ford’s most popular vehicles, but the Fusion lost a fair number of buyers compared to July 2012. The poor result was clearly just a blip as so far this year, Ford Fusion sales have grown 13.4 percent compared to 2012 — and 20,522 sales per month is nothing to sniff at, regardless of year-over-year changes.
Loser: Lincoln, 6919 sales, down 0.8 percent
The Lincoln brand’s sales fell only slightly last month, but so far this year Lincoln sales are 7.6 percent off last year’s pace. In fact, the entire luxury division was outsold by mainstream Ford products like the Fiesta and Edge. The lone bright spots were the MKS sedan, up 18.2 percent year-over-year; the MKX crossover, up 16.1 percent; and the Navigator SUV, up 20.6 percent. The new MKZ and MKZ Hybrid, which were supposed to help Lincoln’s resurgence, sold only 2809 units last month, a 7.4-percent decline year-over-year.