Ford had a good January, with its three brands up 13.3 percent compared to the same month in 2010. The automaker points out that retail sales were up 27 percent last month.
January 2010 figures reflect the discontinuation of the Mercury brand and a planned decrease in sales to daily rental companies.
Ford – Up 21.6 Percent
SUVs and trucks were strongest for Ford in January 2010, while the performance of its cars was mixed. The Mustang, for example, sold just 3165 units, down a third compared to January 2010. Meanwhile, fleet sales propelled the Crown Victoria to sales of 3923, up 24.8 percent. The outgoing Focus was down 13.2 percent but still sold more than 9000 units. The Fusion was the best-selling Ford aside from the F-Series; sales of the four-door were up 17.8 percent. The larger Taurus saw sales fall 23.1 percent.
The Escape — nearing the end of its life — was up 29.9 percent. The revised Edge had another great month, with sales up 42.8 percent. As you might expect, the Explorer was up 73.1 percent in January. The Explorer seems to be more than compensating for the mediocre sales of the Flex, which had sales decrease 18.3 percent. In the trucks department, F-Series sales were up 29.6 percent while the long-in-the-tooth Ranger was down 31.3 percent.
Lincoln – Down 21.0 Percent
Lincoln continues to struggle. Last month, sales of every vehicle except the MKZ sedan and Town Car were down. A total of 1574 MKZs were sold and Ford tells us the car’s retail sales are up 42 percent. Combining fleet and retail sales, the MKZ was up 17.5 percent. The MKS was down a startling 53 percent, selling about 250 units less than the Town Car. The luxury brand’s other big seller, the MKX crossover, was down 29.7 percent, with 1546 units sold. In another case of a new Lincoln being trounced by an antiquated product, the Navigator sold 579 units in January 2010 to the MKT’s 390.
Mercury – 248 Sold in January 2010
Mercury’s selldown is nearly complete. In January 2010, 248 Grand Marquis full-size sedans were sold, and that’s it. In January 2010, Mercury sold 5482 units.