Ford Partners with Guardians of the Galaxy’s Baby Groot, Epic Cuteness Ensues

Marvel’s pint-sized superhero helps sell compact crossover EcoSport

Partnering with a movie franchise isn’t a new phenomenon. Last year saw Nissan sealing the deal with “Star Wars” to promote the brand’s Rogue SUV with the wonderfully entertaining “Rogue One: A Star Wars Story.”

Now, Ford is getting in on the action and enlisted Baby Groot, a tree-like extraterrestrial, from the upcoming “Guardians of the Galaxy: Vol. 2” to help sell the brand’s new EcoSport compact crossover.

Ford EcoSport Baby Groot

The TV spot starts with a couple outside of a movie theater and the woman’s boyfriend giving her a Baby Groot action figure. She immediately starts daydreaming of the adventures she and Baby Groot would have — cruising along the Pacific Coast Highway, talking about getting matching tattoos, and then getting into a car/spaceship chase with gun battle.

The pair dodges missiles and explosions, duck into a tunnel, and defeat the bad guys. But then her boyfriend starts talking again and takes her out of her fantasy.

Ford EcoSport Baby Groot Commercial

In addition to the commercial tie-in, Ford’s partnership with Marvel Studios also includes the rights to publish a limited-edition 500-print comic run that features “Guardians of the Galaxy” and the Ford EcoSport. It has been published online for a limited time and you can read it here.

Fans also have the chance to win a new Ford EcoSport, a hometown screening of the movie, and one of 150 custom illustrations by a Marvel artist depicting them as one of the galaxy’s bravest heroes among other prizes.

The new Ford EcoSport is based on the Fiesta platform, and uses either a 1.0-liter three-cylinder turbocharged EcoBoost or a 2.0-liter four-cylinder engine sent either to the front wheels, or in the case of the 2.0-liter drivetrain, all four wheels through a standard six-speed automatic transmission.

The compact crossover will go on sale in early 2018, while “Guardians of the Galaxy: Vol. 2” hits theaters on May 5.

Ford EcoSport and Marvel Baby Groot Comic

We’ve Temporarily Removed Comments

As part of our ongoing efforts to make better, faster, and easier for you to use, we’ve temporarily removed comments as well as the ability to comment. We’re testing and reviewing options to possibly bring comments back. As always, thanks for reading

Buying Guide
Powered by Motortrend