As was the case in September, Ford Motor Company sales for October 2012 were pretty much flat overall, with a total of 168,456 sales representing a 0.4-percent increase versus October 2011. Though Ford managed a modest 1.0-percent year-over-year gain, luxury division Lincoln saw sales plummet 15.4 percent. Despite the modest overall sales rise, Ford says that retail sales rose 2.0 percent — indicating that slightly fewer new cars are going to rental-car lots and other businesses than before.
Ford — 163,302 sales, up 1.0 percent
Although the Ford brand as a whole managed to eke out a small year-over-year sales increase, the results for individual models were mixed. The F-Series pickup truck remained Ford’s most popular model, with sales climbing 7.6 percent to 56,497 units. In its first month at showrooms, the C-Max Hybrid recorded 3182 sales.
Winners included the Focus, which enjoyed a 47.9-percent sales gain to 18,320 cars. The Transit Connect rose 22.4 percent year-over-year to 2669 sales, sales of the E-Series vans rose 18.7 percent to 8082 units, and Ford Explorer sales of 13,528 represented a 12.9-percent gain compared to October 2011. Sales of the Mustang sports car enjoyed an 8.8-percent rise to sell 5328 units (beating the Chevrolet Camaro by 206 sales), and the Escape crossover rose 4.1 percent to 19,832.
At the other end of the spectrum, Ford Fiesta sales fell 3.2 percent to 3991 units, Edge sales dropped 8.2 percent to 8406 sales, the Expedition dropped 22.0 percent to 2943 sales, the Flex tumbled 24.4 percent to 1444 units, and Taurus sedan sales fell 26.5 percent to 3996. The biggest loser was the Ford Fusion, which suffered a 29.9-percent sales drop to 12,690 as dealerships transition from leftover 2012 models to the new 2013 Fusion. The nameplate’s sales should pick up as more buyers purchase the new 2013 model over the coming months.
Lincoln — 5154 sales, down 15.4 percent
Lincoln’s downward struggle continued last month; the entire brand was outsold by individual Ford models like the Mustang, E-Series van range, and Edge crossover. The only bright sparks were the MKT crossover, which reported a 15.4-percent year-over-year gain to a still-negligible 426 vehicles, and the Navigator SUV, which saw sales climb 8.5 percent to 792 units.
The MKX crossover, meanwhile, dropped 9.2-percent compared to October 2011 to just 1602 sales, and the MKS sedan fell 28.7 percent to 699 sales. Sales of the MKZ sedan fell 17.4 percent to 1614 units, but that can partly be explained by the fact that an all-new MKZ sedan will debut later this year.
Lincoln’s overall sales tally is still being hurt by the loss of the Town Car sedan — its sales tumbled 92.9 percent versus last October to just 21 cars last month.