General Motors may have outsold Ford in May 2013 by roughly 6300 cars, but the folks in Dearborn aren’t too distressed. Instead, they’re happy to point out that the 246,585 Ford and Lincoln vehicles sold in the U.S. last month is not only a 14-percent increase over May 2012, but the automaker’s best May sales results in seven years. Better yet, it’s also Ford’s best monthly showing thus far in 2013, beating March’s impressive results by 10,425 units.
WINNER: Ford F-Series
That the F-Series was Ford’s best-selling model last month should be as shocking as the design of a Campbell’s chicken soup label, but there is still some news to break this month. Not only do the 71,604 trucks sold in May 2013 represent a 31-percent increase over last year, but this is also the first time that F-Series sales cracked the 70,000-mark since March 2007. Chrysler and GM’s full-size trucks may have both posted double-digit year-over-year increases last month, but neither came close to besting Ford’s volume last month.
WINNER: Ford Fusion
Who said trucks and sport utilities have the most fun? Ford’s midsize Fusion continues to be incredibly popular with American buyers. So popular, in fact, that Ford sold 29,553 examples last month, making it the best-selling Ford car and the second best-selling model in Ford Motor Company’s North American portfolio. Better yet, its May 2013 figures not only represent a 10-percent increase over May 2012, but also the Fusion’s best May sales result to date.
WINNER: Ford Escape
The compact Escape crossover may have placed third in volume last month, but don’t discount that figure quite yet. 29,123 units rolled off dealer lots across the country, representing a 26-percent increase over last May, and the Escape’s best sales month. Ever. Like the Fusion, this marks the Escape’s fourth month of record-breaking sales, as evidenced by year-to-date sales of 127,932 vehicles – a 29.7-percent increase over last year.
LOSER: Lincoln MKS
Good news: sales of the new Lincoln MKZ rose 42 percent last month, ringing in at 3490 units. Bad news: sales of the larger Lincoln sedan, the MKS, absolutely tanked. With 721 examples sold, the MKS’ May result is down 36.1 percent over the same period last year. This isn’t exactly a fluke result, either – MKS monthly sales have yet to break 1000 units thus far in 2013, and year-to-date sales amount to a paltry 4206 – a 26.4-percent drop from the same period in 2012.
LOSER: Lincoln MKT
With 621 units sold, May seems to be the MKT’s best sales month in 2013, but it’s still a 23.5-percent drop when compared to last May. Mysteriously, the MKT – which is more car-like and less thirsty than a traditional large SUV – continues to be outsold by the Navigator, Lincoln’s truck-based, traditional large SUV. In May, the Navigator outsold the MKT by a paltry 21 units, but year-to-date, the Navigator leads by 582 units.
LOSER: Ford Flex
The MKT’s platform-mate, the boxy Ford Flex, has never exactly resonated with the buying public, and May 2013 was no exception. Although the 3163 crossovers sold in May were nearly double the 1808 sold in April 2013, it still represented a 17.2-percent drop year-over-year. Year-to-date, Flex sales in 2013 are down 22 percent compared to 2012. Hey, that’s good news – last month, the year-to-date totals were down 23.9 percent…
WHO’S WINNING THE PONY CAR WARS?
In May 2013, the Ford Mustang appears to be the victor, as its 8797 deliveries trump the 7929 Chevrolet Camaros and 5537 Dodge Challengers sold last month. But, if you look at sales thus far in 2013, the Mustang’s lead disappears. Only 33,217 Mustangs were sold in the first five months of 2013, while Chevy moved 35,076 Camaros.
BEST-SELLING FORD MOTOR COMPANY VEHICLES IN MAY BY VOLUME
1. 2013 Ford F-Series: 71,604 deliveries
2. 2013 Ford Fusion: 29,553 deliveries
3. 2013 Ford Escape: 29,123 deliveries
4. 2013 Ford Focus: 27,186 deliveries
5. 2013 Ford Explorer: 16,861 deliveries