To prove the 2015 Ford F-150 is tough, the Blue Oval wants everyday customers to test the new pickup truck before it goes on sale. Ford launched today a campaign it calls “You Test,” in which customers can apply to put the F-150’s strength to the test before the truck hits showrooms.
“We’re looking for people who know how to punish a truck,” Ford F-150 marketing manager Eric Peterson said in a statement. “Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there.”
Interested customers must visit BuiltToughTest.com and describe how they would put the 2015 Ford F-150 to the test. The winning entrants, which must be received by May 31, will be given a Ford F-150 for a week, during which time a film crew will document the real-world testing.
The 2015 Ford F-150 debuted earlier this month at the 2014 Detroit auto show with a new all-aluminum body. Engine choices for the 2015 Ford F-150 comprise a new 2.7-liter EcoBoost V-6, a 3.5-liter EcoBoost V-6, a 3.5-liter V-6, and a 5.0-liter V-8. Ford is eager to note that even though the truck lost about 700 pounds and now uses aluminum, the F-150’s frame is still made from steel and it is just as tough as before. The automaker has warned, however, that idling factories to switch to production of the new truck, as well as the added expense of launching the 2015 Ford F-150, could hurt Ford’s full-year profits.
To see more about the “Built Tough Test,” watch the promotional video below.