Ford Motor Company sales followed much the same trend last month as in January 2014. The mainstream Ford brand saw sales dip 7.2 percent year-over-year, while Lincoln boasted a 46.1-percent gain. Overall, Ford Motor Company’s sales of 183,947 vehicles last month represented a 6.1-percent drop compared to February 2013. Ford attributed much of the decline to a fall in fleet sales, which were down 10 percent as winter storms reportedly forced some fleet buyers to delay purchases. “Sales surged in the final week [of February], providing us momentum after a slow start to the month,” Ford vice president of sales and marketing John Felice said in a statement.
Winner: Lincoln MKZ, 3044 sales, up 222.1 percent
The reason that the Lincoln MKZ appeared to have such a successful February is, in truth, because the luxury sedan barely sold at all a year prior — just 945 units in February 2013. Nonetheless, the Lincoln MKZ appears to be on the right track to post solid sales gains this year, as last year the car averaged only about 2700 sales per month. Sales of the MKX crossover also increased, by 8.4 percent.
Winner: Ford Flex, 1978 sales, up 19.0 percent
The Flex is rarely a top seller in Ford showrooms, but even though its volumes remained low last month, the three-row model posted one of the strongest sales gains of any Ford Motor Company product. That gain occurred even though the Ford Flex has not been significantly changed since the 2013 model year.
Winner: Ford Edge, 10,956 sales, up 13.2 percent
Along with the Flex, the Edge was the only Ford crossover to post a significant sales improvement last month. The truck-based Ford Expedition SUV, however, also posted a sales gain last month, with sales up 19.6 percent year-over-year to 2830 units last month.
Winner: Ford F-Series, 55,882 sales, up 2.6 percent
It’s hardly a surprise that the perennially successful Ford F-Series was a sales bright spot. In fact, Ford says that last month was the strongest February sales result for the pickup truck range in eight years. The strong sales come as Ford prepares to launch the all-new 2015 F-150; it’s possible dealers and customers are stocking up on the existing model now to help them manage when the F-150 factory shuts down this summer. The Chevrolet Silverado and GMC Sierra tallied just 50,816 sales last month, while the Ram pickup line posted 29,303 sales.
Loser: Ford Escape, 23,145 sales, down 4.0 percent
Ford saw sales of all utilities (SUVs and crossovers) fall 4.4 percent in February, and the Escape crossover was one of the models to struggle. Still, last month’s figure is only slightly off the pace set in 2013, when the Ford Escape averaged just under 25,000 units per month.
Loser: Ford Focus, 15,926 sales, down 23.5 percent
The Ford Focus saw a huge sales tumble last month. However, its modest volume was an improvement over January’s sales result (12,003 cars, down 25.7 percent). It’s possible the arrival of the refreshed 2015 Ford Focus will help juice sales for the rest of this year.