Ford Expands MyFord Touch System, Adds New ‘Eco-Route’ Navigation

Typically, a navigation system will provide drivers with their choice of the fastest or shortest route to their destinations. Ford will now give drivers the choice of selecting the most fuel-efficient route possible, thanks to a new “Eco-Route” function in its new MyFord Touch infotainment system.

Eco-Route allows drivers to select a navigation route that will consume the least gas. In order to do this, the navigation system plans a route that avoids congested freeways, and maximizes the use of major roadways, allowing the drive to maintain an efficient rate of speed.

“When drivers use Eco-Route — particularly in combination with MyFord Touch’s fuel economy feedback and fuel efficient driving techniques — they can achieve a noticeable increase in fuel efficiency,” said Jennifer Brace-Mezigian, a user interface design engineer at Ford. According to the automaker, using Eco-Route alone can result in fuel savings of up to 15 percent.

In order to help drivers get the maximum fuel efficiency from their vehicle, MyFord Touch also provides ways to “coach” drivers into driving in an environmentally friendly way. MyFord Touch allows drivers to monitor their real-time and average fuel consumption. The system can then process this information into a bar chart next to the fuel gauge, allowing drivers to witness how their driving techniques impact fuel economy. Additionally, drivers will be able to see the same “leaves” as used on the 2010 Ford Fusion Hybrid, 2010 Mercury Milan Hybrid, and 2011 Lincoln MKZ Hybrid.

“We have learned that when we provide drivers the information and tools in an interactive and entertaining way, they want to drive more fuel efficiently,” said Jim Buczkowski, Ford’s director of global electrical and electronics systems. “MyFord Touch provides an unprecedented level of information and interaction so drivers can make the choice to be more fuel efficient.”

Look for the Eco-Route function to appear on all vehicles equipped with the new MyFord Touch systems. Thus far, vehicles slated to receive the infotainment system include the 2011 Ford Edge, 2012 Ford Focus, and the 2011 Lincoln MKX.

Source: Ford


Buying Guide

2011 Ford Edge

Fair Market Price $14,769 Limited 2WD

0-60 MPH:

7.1 SECS


19 City / 26 Hwy

Cargo (Std/Max):

NA / 68.9 cu. ft.