Ford Employees To Test MyFord Touch 2.0, Arriving on 2013 Escape

Ford has completed software upgrades for MyFord Touch and will soon begin testing the new version of its infotainment system before making it available to customers on upcoming 2013 vehicles.

According to The Detroit News, about 1000 Ford employees this week will start test the beta version of MyFord Touch for one month. The employees, who were chosen at random, will receive a USB flash drive with the new software upgrades, which are expected to address issues customers have had with the system.

“Employees are a great source for quick feedback, and the best part is that they are eager to help,” said John Schneider, chief engineer, Infotainment, Ford Electronics and Electrical Systems Engineering.

Once the testing is complete, Ford will send a USB drive to hundreds of thousands of customers who can install the upgrades themselves. They also have the option of having a dealership do it for them. The new infotainment system will also be installed in a number of model year 2013 models including the new Escape. Changes include a redesigned and clearer interface that will respond to touch inputs twice as fast as the current system. Voice control will also be improved and should respond more logical and simpler commands.

“Ford has been listening and learning from our customers about their ownership experiences in order to continuously improve it,” Schneider said. “The new upgrade exemplifies the importance of customer feedback and showcases the flexibility and speed we now have by leveraging software to evolve Ford technology.”

Ford engineers have been hard at work improving the system following customer complaints and negative reviews by industry experts. MyFord Touch has also had an adverse effect on Ford’s ranking in J.D Power’s 2011 Initial Quality Study (IQS) where the automaker fell to 23rd place out of 32 brands; Ford landed a fifth place finish the year before.

Source: Detroit News

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