We start to get tingly when we hear an automaker has performed an act of community service, especially if the philanthropic gesture involves donating cars to a rally school. Ford just announced it will donate some of its Fiesta Movement cars to the O’Neil Rally School in New Hampshire.
Last March, Ford imported 100 European-spec Ford Fiestas as part of its one-year Fiesta Movement marketing blitz. The campaign involved several waves of young participants who drove the Fiesta hatchbacks across the country to complete missions and gain points toward winning prizes, including Fiestas. The program took place in two waves over the last year to drum up hype about the Fiesta’s U.S. launch, leaving Ford with a surplus of Fiestas needing homes.
“Ford Racing Fiesta Rally Experience will provide consumers with the opportunity to experience Fiesta in a true rally environment,” General Manager of Ford and Lincoln Marketing John Felice said in a statement.
Ford Racing teamed up with the O’Neil Rally School in Dalton, N.H., to create the Ford Racing Fiesta Rally Experience, and donated 43 of the Fiesta Movement cars. Before the cars report for duty, they must all undergo some changes to make them viable rally vehicles. All Fiestas will have a roll bar, underbody protection, a rally suspension, and off-road tires installed.
“Fiesta’s nimble driving dynamics and precise handling attributes make it a perfect fit to serve as a rally school car at Team ONeil,” said Jamie Allison, director of Ford North America Motorsports.
Prospective students will be able to choose either one or two-day courses with the Fiestas. Classes introduce students to left-foot braking, and how to power through a corner in a front-wheel-drive car. Single-day classes involve a short classroom session, with the bulk of the day devoted to practicing car control, and will set you back $495. We’re pretty sure it’s worth every penny.
Racing school classes can be very informative and practical, and allow you to test a vehicle’s limits that driving on a public road doesn’t allow. What are your thoughts on attending rally school and driving a Fiesta?