Ford’s marketing campaign for the new 2013 Escape will include a competition called Escape Routes, in which participants solve a variety of challenges while behind the wheel of the aforementioned crossover. The competition will mix web videos with social-media coverage as teams travel to various cities around the country.
The “online, interactive reality series” will have six teams of two people solve challenges in various locations by using the unique features of the Escape. Think of it as The Amazing Race centered around the new Ford crossover. Ford will hold casting calls for the contest in Los Angeles, Chicago, New York, Dallas, Boston, Seattle, Miami, San Francisco, and Miami. The company says it is looking for “dynamic, fun-loving individuals.”
Fans will be able to follow along with the teams’ progress via web videos, social-media updates, and online versions of the puzzles found in each city. We imagine, though, that the focus of every update will be the virtues of the 2013 Escape. The Escape Routes project kicks off in March 2012, and those interested in participating can sign up at escaperoutes.com.
The 2013 Escape is an all-new design that is sleeker and more stylish than the current boxy model. Its edgy new design is shared with the new version of the European-market Kuga, and is about 10 percent more aerodynamic than the old Escape. The new crossover offers three different four cylinder engines: a carryover 171-hp, 2.5-liter unit; a 173-hp, 1.6-liter EcoBoost turbo; and a 2.0-liter EcoBoost turbo with 237 hp. All are mated to a six-speed automatic transmission and can be equipped with front- or all-wheel drive. Neat new gadgets for the Escape include a kick-to-open power liftgate, self-parking system, and safety technologies like a knee airbag. The new Escape goes on sale in spring 2012.