Lincoln could finally be a worldwide brand in five years if it receives sufficient plaudit in the United States, according to Ford boss Alan Mulally.
Ford especially has its eye on the developing Asia-Pacific market, where China has asserted its presence in the global automotive community. Mulally identifies the region as a “tremendous opportunity” and is keen to bring Lincoln to the fight depending on “the strength of the product.”
“I can imagine that after we have re-established the luxury brand Lincoln in the United States that there is going to be a lot of customer demand to move those vehicles around the world,” Mulally said.
“Lincoln is still a really good brand,” Mulally said. “When we bought the other brands we just didn’t invest much in Lincoln. It is still considered to be really a luxury brand.”