Ford Motor Company sold 222,174 cars in August 2014, the company’s strongest August result in eight years and an increase of 0.4 percent compared to last year. Ford also noted that figure came from a two percent increase in retail car sales, while the company’s sales to fleets (such as rental car agencies) fell six percent.
Winner: Ford Fusion — 29,452 sales, up 19.5 percent
The Ford Fusion sedan enjoyed a healthy 29,452 units sold this month, representing a gain of 19.5 percent year-over-year. In fact, the Ford Fusion is on a roll this year; through August, sales of the midsize sedan have increased 6.1 percent compared to the same period in 2013. If it continues at this pace, the Ford Fusion could set a new sales record.
Winner: Ford Escape — 28,996 sales, up 8.5 percent
The Ford Escape likewise continues to post strong numbers, and year-to-date the crossover has posted sales 1.3 percent greater than in 2013. That helped make last month the Ford Escape’s strongest August sales result ever. More important, Ford notes that retail sales of the Escape rose 23 percent year-over-year, signaling more of the crossovers are going to customers rather than fleet companies.
Winner: Ford Explorer — 17,748 sales, up 25.4 percent
The aging crossover is proving to still resonate with customers. Last month was the best Ford Explorer sales result since August 2004, and at 25.4 percent the Explorer post the highest year-over-year sales increase of any Ford Motor Company product. Sales are up 6.0 percent for the first eight months of the year.
Mixed Feelings: Ford F-Series — 68,109 sales, down 4.2 percent
Although August marked the sixth consecutive month in which Ford F-Series truck sales stayed above 60,000 units, the truck’s figures were down significantly compared to last year. The Ford F-150 is still Ford Motor Company’s best-selling car by a long margin, and so far year-to-date its sales have only fallen 0.4 percent compared to the same period in 2013. It’s also worth noting that combined General Motors truck sales of the Chevrolet Silverado and GMC Sierra totaled 69,048, beating the F-150. Silverado sales are up 1.1 percent year-to-date, while Sierra sales rose 6.8 percent year-to-date.
Loser: Lincoln MKS — 585 sales, down 48.4 percent
The Ford Motor Company car with the biggest sales stumble is Lincoln’s large sedan, the MKS. Its sales have dropped 20.3 percent so far this year, contributing in part to Lincoln brand sales dropping 0.6 percent year-over-year last month. For the entire year to date, however, Lincoln brand sales have actually increased 13.4 percent. The Ford Taurus, on which the Lincoln MKS is based, also is posting disappointing sales, with numbers down 35.2 percent in August and down 21.6 percent year-to-date.
Loser: Ford Flex — 1942 sales, down 26.5 percent
After the aforementioned Taurus, the Ford product with the second-worst sales fall is the Ford Flex. The retro, rectilinear crossover has always been a polarizing vehicle, but with sales down 7.4 percent year-over-year so far this year, it’s now one of Ford’s worst-selling vehicles. Within the entire Ford Motor Company range, the only vehicles that moved fewer units last month are non-mainstream models like the Police Interceptor Sedan, the Police Interceptor Utility, the Ford Transit commercial van, and Ford heavy-duty trucks, as well as every Lincoln save the MKZ and MKX.
Wait and See: Lincoln MKC — 1760 sales
After its first few months on the market, the new Lincoln MKC crossover is showing steady growth. Its sales figures trail the MKZ sedan and MKX crossover, but the MKC is already ahead of the MKT crossover and Navigator SUV. We expect to see further growth as the car is on sale for longer.