An array of fuel-efficient vehicles and strong consumer perception helped the Ford Motor Company continue its regular sales growth into April 2011. According to the automaker, the company’s sales totaled 189,778, a 16.4-percent increase over April 2010.
That increase is somewhat significant, considering the automaker no longer has Mercury sales — which were discontinued in 2010 — to lump into that total. Predictably, April’s sales growth is driven by the Ford brand itself. Sales for the division were up 24.5-percent to 182,542 units, and in stark contrast to a decade prior, led by sales of passenger vehicles, not trucks or SUVs.
The advent of an all-new Focus for 2012 helped drive sales of that nameplate up 22.4 percent to 17,265 units. Impressive, but it was far from Ford’s best-selling car. That honor goes to the midsize Fusion, which witnessed 21,189 deliveries in April. The Fiesta subcompact proved to be Ford’s third-best-selling nameplate with 9147 sales, followed by the Mustang, which saw volumes swell 59 percent to 8180 units. Taurus sales saw a mild 1.6-percent uptick, which amounted to 6262 vehicles.
Interestingly, thanks in part to a last-minute boom in fleet business, the aging Crown Victoria — which is slated to meet its maker by the end of 2011 — posted the best growth in Ford’s car portfolio. Sales amounted to only 6586 vehicles, but when compared to last April, that sum represents a 114.5-percent increase.
Predictably, the presence of an all-new 2011 Explorer significantly helped that model’s performance in April. Sales rang in at 12,593 units, a far cry from the 5295 examples of the previous iteration of the Explorer sold last April. It may, however, have encroached upon the Flex’s figures — sales were down 50.3 percent to 1927 units. The Flex appears to be the only Ford SUV to have faltered in April — sales of the Edge, Expedition, and Escape rose by four, 7.5, and 10.9 percent, respectively.
Unsurprisingly, trucks continue to be Ford’s bread-and-butter, especially when it comes to the venerable F-Series. Sales of the brand’s full-size pickup range in April totaled 45,435 units, which marks an 11-percent increase over April 2010. Every truck nameplate, including the dated Ranger (5370 units), Econoline/ E-Series (11,611 units), and Transit Connect (2688 units) posted increases compared to the prior year. Remarkably, even Ford’s Navistar-built medium-duty range accounted for 494 sales, a 90.7-percent growth over the previous year.
Such growth is a little hard to find over at Lincoln. In fact, apart from two models — the MKZ and the MKX — each of the brand’s six nameplates saw sales slide when compared year-to-year with April 2010. The MKZ continues to be Lincoln’s shining star with 2546 examples sold (a 40.1-percent jump), while crossover sales are led by the MKX, which saw a 16.5-percent increase in deliveries, amounting to 1859 units. MKS and MKT sales slid 27 and 28.6 percent, respectively, while Navigator sales fell 35.6 percent to 604 units. Despite facing death later this year, the aging Town Car ironically managed to be Lincoln’s third-best -selling model, with 943 sales attributed to the luxo-liner this month.