Last year, Ferrari auctioned off its last 2009 F430 to benefit earthquake victims in L’Auila, Italy. This year, the Maranello-based supercar maker will donate its first North American-bound 458 Italia for a similar cause. Proceeds from the auction will benefit Haitian earthquake victims.
Held at a private residence in L.A., the auction will host some 500 potential bidders. Deputy Chairman Piero Ferrari (son of founder Enzo Ferrari) and North American CEO Marco Mattiacci will represent the company.
Ferrari is indeed following in the footsteps of other automakers who’ve donated vehicles or auction proceeds to the cause. Just last month, Lotus, with the help of Supermodel Naomi Campbell, auctioned off eight special edition Evoras for the same cause.
Charities benefiting from the auction are the Catholic Medical Mission Board and Clinton Foundation. The CMMB has been conducting work in Haiti since 1912, while the Clinton Bush Haiti Fund was created shortly after the incident. The event is scheduled for this evening and will likely raise a substantial amount of money given the car’s inherent hotness and the plethora of celebrities involved in the event.