Fiat’s car-based Strada pickup has been sold in Central and South American markets for some time, but the automaker is officially launching it in Europe next week. How best to celebrate? Why, with the new Fiat Strada by Lumberjack, of course!
In this instance, Lumberjack refers not to a harvester of trees, but a brand of outdoor clothing and equipment. This new Strada special-edition is based on the Strada Aventure model, and is reportedly perfect for “people who are investing in the green economy, who are rooted in their land,” like farmers, vineyard owners, and those who live in rural mountain communities.
Lumberjack-specific upgrades begin with a unique “Lumberjack red” paint, unique badges, power mirrors, a roof rack, and 15-inch alloy wheels.The bed gains a special scratch-resistance coating and tie-down hooks. Inside, the Strada receives leather seats, floor mats with Lumberjack logos, and new instruments with a compass and inclinometer. Standard equipment includes ABS, climate control, fog lights, and an “E-Locker” differential that can switch the Strada from rear- to four-wheel drive.
The Fiat compact pickup truck uses a turbocharged 1.3-liter inline-four engine with 95 hp and 148 lb-ft of torque, coupled to a five-speed manual transmission. The Strada weighs between 2750 and 2827 pounds, depending on if you opt for the long cab or crew cab body style. Fiat says Stradas can carry a payload of up to 1463 pounds and tow up to 2200 pounds.
The Fiat Strada by Lumberjack will be revealed next week at the Micam Shoevent footwear show in Milan, Italy, and should reach European dealers in March. Prices start at €16,700 for the Strada Long Cab, and €17,850 for the Strada Crew Cab — equivalent to $22,300 and $23,900 respectively.