Ferrari president Luca di Montezemolo spoke to a group of journalists today at the company’s Paris show stand. The discussion surrounded the new California, the extension of Ferrari’s atelier service to 599GTB models, as well as Montezemolo’s vision for the future of the Italian marque.
So what does the future hold? When asked what he thought of high-performance four-doors like the Porsche Panamera, Aston Martin Rapide, and Lamborghini’s new Estoque concept, Montezemolo wished his competitors “good luck.” He went on to say that as long as he is in charge at Ferrari “we will never do a four-door.” Enough said. Maserati covers the market for sporty Italian sedans, as he sees it, while Ferrari will continue to build exotic sports cars that everyone wants but few can have.
Scarcity will continue at Ferrari dealers. Indeed, on the day of its world premiere, the California is already sold out for two years. Potentially adding to that problem (for buyers, anyway) are new dealers that have opened in emerging markets with more on the way. And there are no plans to increase production, though Montezemolo did concede that the factory could theoretically put out 8000 cars per year.
While the company’s 7000 annual customers may not care much about fuel consumption, the company does. It is looking into different options, including the adaptation of Formula One’s upcoming kinetic energy recovery system (KERS), to increase efficiency. Montezemolo said the company will not do a V-10 engine.
Ferrari is also adding to the One to One personalization service that debuted in Geneva on the 612 Scaglietti. The atelier program will now be offered on the 599GTB and allows customers to individually specify anything on the car, excepting the engine and body.