Six years ago, Ferrari broke ground on its first official Chinese dealership and today, the Italian automaker has announced that it sold nearly 300 cars in China during 2010. The figure breaks all previous sales records.
After six years in the Chinese market, Italian sports car maker Ferrari has announced it had a record-breaking 2010 sales year, delivering nearly 300 cars to Chinese customers.
According to Ferrari, 2010 Chinese sales were nearly 50 percent greater in 2010 than in 2009, and adding the Hong Kong and Taiwan sales regions to the picture, China squeezes into the automaker’s top five international sales markets. To celebrate, Ferrari is planning a special celebration in Shanghai on January 14th, where the company’s 999th Chinese client will be honored. Nine is a lucky number in China.
Ferrari has been paying special attention to the Chinese market in recent years, with special edition models and an increase in dealerships. Ferrari will also introduce its Ferrari Challenge racing series to Asia in 2011. Last year, Ferrari chose the Beijing Auto Show to debut the 599 GTO – the automaker’s first Chinese debut – and brought the HY-KERS prototype to display at the Shanghai World Expo. In 2006, Ferrari hosted a driving tour in China that racked up 15,000 miles on two 612 Scagliettis.
Other automakers are finding success in China as well, including Audi and General Motors. Will the Chinese market remain strong for foreign automakers or will China’s home auto industry gain market share in the future?